© 2004 Market-For-Profits.com
1) Persistent, automatic emails to inform, educate, sample and
entertain potential attendees--recommend two per week starting 3
months before registration cut off.
2) PR--Spread the news about your event anywhere and
everywhere--local publications, national publications, members
publications, trade publications, personal newsletters, etc.
3) Viral marketing --Ask potential attendees to send in 5 people
and contact information who they think would be interested in
attending and ask them to send out the soliciting email to two others
not included in the 5.
4) Use a hook. Offer a free report, e.g. "How to gain more out of
your conference attendance", or "Top 10 ways to budget for your
5) Planned downtime at unexpected hours, e. g. a three hour lunch
6) Have a reception, coffee or informal gathering with the speakers
after their presentation and after their book signings.
7) Have a pre-conference contest with the winner to be announced at
8) Open mic night for--entertainment or to address management in an
open microphone setting.
9) Give away at random, gift certificates for the purchase of
anything at conference: meals, merchandise, speakerís books and tapes,
room service, amenities, etc.
10) Tell attendees to send in their photograph to be included next
to their contact information in the attendee list.
Al Lautenslager is a professional speaker, co-author of Guerrilla
Marketing in 30 Days (www.GuerrillaMarketingin30Days.com),
consultant, business owner and entrepreneur and speaks frequently to
groups as key notes or workshops on the subjects of guerrilla
marketing, finding opportunity, networking and entrepreneurism. He is
also a certified Guerrilla Marketing mentor offering marketing
coaching and consulting to businesses. To book Al, call 1-800-465-9355
or email him at
al@Market-For-Profits.com. Mention this report for a special