© 2001 Marketing Now
Q: Is it better to get the word out about my business with a
postcard or a letter?
A: With all that is going on in the world of terror through the
mail, many companies are very concerned about direct mail programs and
how to get their messages to their target markets. Envelopes have
caused great concern. Before this article and even more so now,
postcard marketing has proven to be very effective and now stated,
safe. Not only that, in today’s business, doing things quicker, better
and cheaper is sometimes the key to survival. It is also the key to
good management and the key to successful businesses. All businesses
love to succeed. All businesses think they know what to do but when it
comes to marketing there is sometimes a lack of interest, a lack of
direction or a turnkey tool that allows business managers to create
high powered marketing, efficiently.
Postcard marketing addresses all of the above.
What follows are a few postcard marketing ideas that will provide a
turn-key solution to kick your marketing into high gear. These are
only a few of the ideas that work. This is meant as a thought starter
but can be developed into a full blown marketing program. Marketing
with postcards is quick, easy and, as you will find, less expensive
than many of the traditional advertising, promotional and marketing
vehicles used today. In some cases it can supplement or even take the
place of some of the more popular on-line marketing.
There are ideas presented here that will work for your business or
organization. There are ideas presented that won’t necessarily work as
well as others. The benefit to this booklet is that there are many
ideas and many choices.
Pick a few. Focus your efforts. Test the vehicles and the audience.
Re-use what works and your marketing will be on its way to a whole new
level while at the same time giving you more time to focus on the
things you do best. Happy marketing!
Benefits of Postcard Marketing:
• Least expensive marketing
• Always read
• Lower postage costs
• Customers/Prospect attention
• Can start relationships
• Top of Mind Awareness
• Print friendly
A few ideas for postcard marketing:
Lead Generators: Get people to contact you by offering
something for free: information, gift, booklet, sample, consultation,
Response Mechanism: Much like Internet auto-responders, send
a series of postcards outlining different features and benefits of
your products and services.
Consistent Message: Timing is everything in marketing.
Mailing postcards on a consistent basis, usually on the same day of
the month, takes the guesswork out of when you prospect will need you.
Reduced Price / Free Offer: Entice customers and prospects
with a 2 for 1 offer or percent off or even something free, all with
simple postcard messages. Use simple graphics and short sentences for
the most impact.
Up Sell: Create value opportunities for those that are
already customers. Your best prospect is a current customer. Offer
something as a “thank you for being a preferred customer,” or some
value for the purchase of your higher margin products and services.
Introduction: Introduce you, your company, your products or
services to those that are new to the area, the business, an
organization or new to your market.
Reminders to Re-Order: Customers like to “be taken care of.”
Letting customers know its time to re-order something is a great
service. “Did you know your are about to run out of (your product
here)? It’s time to re-order according to our records.”
Invitation to Return: Sometimes we lose customers. This
happens because of various reasons. It’s ok to communicate via
postcards, telling former customers that you want them back. Start
before you lose them and mention to them, “We haven’t seen you in a
In the world of Internet Marketing, traditional postcards
are used extensively. Sometimes it is just a matter of communicating a
website, “Visit us at
www.1-800-inkwell.com,” or sometimes communicating the look
of the home page of a particular site. Use of traditional marketing is
widespread in the marketing of on-line businesses.
These are only a few ideas. As you can see postcard marketing can
be the basis for a company’s total marketing program or just one more
part of a multi-faceted program.
Get a free 7 step PR plan by sending a blank email to prplan@Market-For-Profits.com
or get a report on how to instantly add 50 people to your network by
Al Lautenslager is a speaker, author, business owner, consultant, a
certified guerrilla marketing coach and also the author of The
Networking Workbook, How to Instantly Add People to Your Network. It
is available at
as an immediate download. Al also is the featured PR expert for
entrepreneur.com. He can be contacted at firstname.lastname@example.org or
through his website,