Marketing Tips from Market-For-Profits.com
© 2004 Al Lautenslager
Direct mail is still popular and generates sales. In some cases
it generates sales that internet and email marketing wont.
Postcards save the cost of envelopes and can be printed in larger
Even though you don't like your picture, put it on your printed
material. You wouldn't believe how it helps to start relationships.
Offer to your prospects and customers your own tips list. You are
an expert in something and they would like to learn from you.
Mail 4 times to 1000 people vs. 1 time to 4000 people. Your
response will be higher.
Offer a hook; something of value; something of interest;
something to cause the phone to ring.
What can you say that you are "the only one in the world" about?
People never throw away magnets. Just look at my refrigerator.
For people that are hard to get a hold of, call them at 7:50 a.m
and 5:20 p.m. each day. You will get noticed and may catch them after
or before hours.
Hire a professional for something that you are trying to do
yourself. You will save time which eventually means more money to you.
Be nice to your competitors. Talk to them. You'd be surprised how
many ways you can work together (all in the spirit of Anti-Trust
Use a large white or colored envelope with printing all over it
to deliver quotes, product/service information or other correspondence
to customers and prospects. It will get noticed.
Remind your customers and prospects that it is time again to
re-order whatever it is you are selling.
Prospects and customers like calls to action. They can make
decisions but like it when you make the decisions for them. E.g. Call
me now or email me with your next marketing need.
Make a contract with yourself for accomplishing a monumental
task. If I get my newsletter written today, I will treat myself to a
new music CD.
Hopefully you will have fun with these and maybe even benefit from
them. Let me know what you think and if you think these are helpful.
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Al Lautenslager is a speaker, author, business owner, consultant, a
certified guerrilla marketing coach who helps businesses and
professionals increase their revenue through focused marketing and an
increased client base. Al also is the featured PR expert for
entrepreneur.com. He can be contacted at firstname.lastname@example.org or
through his website,
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