Naperville, IL: Guerrilla Marketing in 30 Days, co-authored by Jay
Conrad Levinson, the father of the besting selling Guerrilla Marketing
series (more than 14 million copies sold worldwide) and by Al
Lautenslager, a marketing/PR consultant, speaker and certified
Guerrilla Marketing coach, reached the bestselling adult non-fiction
list this week as reported by BookScan, a Nielsen Reporting service
for the book industry.
Nielsen BookScan is a continuous retail sales monitoring service
for the book industry, reporting purchase information representing
sales through a majority of the major book retailers each week. In a
typical week, sales of over 300,000 different titles are collected,
coded and analyzed, producing complete market information for
retailers, publishers and the media.
“We are proud of this quick rise after only three weeks of the
February 1, 2005 publication date,” stated co-authors Levinson and
Lautenslager. “It is a true testament to the growing entrepreneurial
community who want to grow and market their businesses, they went on
to say.”
Guerrilla Marketing in 30 Days provides readers with a day-by-day
plan for taking their marketing to a whole new level, using proven,
practical guerrilla ideas and marketing strategies, tactics and
techniques pulled from the 21 previously published guerrilla marketing
books. It gives business owners a practical, connect-the-dots system
that can take their businesses from no marketing to full marketing in
just 30 days
Guerrilla Marketing in 30 Days (ISBN: 1932531297, paper, 265 pages,
$19.95) is available at traditional and online bookstores, at
www.entrepreneurpress.com and at
www.gmarketing.com and
www.gm30.com. For more information or interviews please
contact Al Lautenslager at 630-740-1397 or
al@market-for-profits.com or his publicist, Mary Reed,
mreed4@aol.com.
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