What is Coaching?
According to the International Coach Federation, "Professional
Coaching is an ongoing partnership that helps clients produce
fulfilling results in their personal and professional lives. Through
the process of coaching, clients deepen their learning, improve their
performance, and enhance their quality of life."
"My coaching is guided by a lifelong commitment to helping others,
continually learning new things and the joys of success." - Al
The following is from Bea Fields, president of
and further expands on the question of, “What is coaching?”
I have found during the last three years in my journeys as a new
coach that explaining the profession of coaching to people unfamiliar
with the industry has often been challenging. As a result, I have
composed for you these ten ways you can respond to the question "What
in the heck is coaching?"
1. It's not therapy.
"Coaching is like product development, and you are the
product." (Fast Company Magazine)
2. Compare it to golf.
"It's not about changing your game, it's about fine-tuning
your swing, for peak performance."
3. It is like a fantastic road trip.
"Coaching is a journey that can lead to amazing discoveries
and an exciting destination."
4. It involves taking a closer look at your life.
"Coaching involves a review of your career, strengths, and
shortcomings with the goal being to pinpoint skills that need
5. It is a partnership.
"A coach is like your personal and business strategist.
Together, we will use brainstorming to spark creativity to support
you in making tough decisions."
6. It is action-oriented, and you are in charge.
"Coaching involves creating a high-impact action plan where
you reach your own conclusions about what tendencies merit focus."
7. A coach is like a designer.
"A coach works with you to custom design a life that is
perfect for you."
8. A coach is also a teacher.
"You can use a coach to master a skill. Coaches are trained in
a variety of skills including internet, time management, leadership,
and communication skills."
9. It is like personal training.
"Just as personal training builds physical muscles, coaching
can help you develop the mental and emotional muscles needed to
tackle life's challenges."
10. A coach is like a guardian angel.
"A coach is someone who may but tough but who watches over you
and will always be on your side."
Options and Fees