Guerrilla Marketing has become a landmark book in 41 languages for
one simple reason: it works like no other marketing: to maximize your
profits and minimize your investment.
Small and large businesses alike have applied the principles of
Guerrilla Marketing because of their simplicity, common sense, and
record of being proven in action. One of the main reasons that
businesses fail is lack of marketing insight. Guerrilla Marketing
provides that insight.
With 14 million copies of Guerrilla Marketing books sold worldwide,
and the many university MBA programs offering Guerrilla Marketing,
this is now far beyond an opinion. Guerrilla Marketing is the best
known marketing brand in history.