|Who Do You Know?
all heard that networking should be an integral part of our total
marketing plan but what is networking? And is it the same for off-line
marketing as it is for on-line marketing? The answer to both questions
is yes. Many Internet marketers venture off into classified ads,
opt-in mailing lists, and postings of all sorts. Many times the
traditional networking ways of off-line marketing are forgotten. So,
what is networking in the traditional marketing sense, (NOT networking
marketing or MLM programs)?
stated, networking is contact to establish relationships that can lead
to business. Sometimes the path to business is direct; other times it
is indirect such as referrals. The person you know knows someone else
who needs your products/services.
Networking means making these contacts and building on them by talking
with people about what you do and who you are. It also is in turn,
listening to them to see how you might assist them in what they do.
contacts, the people you need to know or the people that can help you,
might be right under your nose. To help build that list, answer the
has taken an interest in you lately or in the past?
have you been good friends with?
do you always talk business with when you get together?
has helped you or offered encouragement or advice in your business.
do you go to when you have a challenge or particular need?
comes to you for help?
do you idolize?
list could go on and on but the general notion is we are already
networking, networking is all around us and the people to build our
network with are with us everyday.
following list will detail at least 50 people that you can instantly
add to your network right now. All you need to do is actually fill in
the name of the person next to his or her classification. When you are
all finished you will have the basis for an outstanding networking
list that will produce the results that you are working for,
regardless of your specific networking goal. This list is by no means
exhaustive. It is suggested that you choose 1 or 2 people for a group
of these and start making more of an attempt to put yourself in front
of them. You will then determine whom you can help and who can help
50 -- Who do You Know -- 50
2. Country Clubs
3. Fraternity Members
4. Electronic Contacts
5. Family Members
6. Former Employer
7. Former Customer
8. Current Customer
9. Former Educator
13. Former Employees
14. Delivery Driver
17. Hobby Clubs
18. Real Estate Brokers
19. Travel Agent
20. Executive Recruiters
21. Postal Workers
22. Coffee Shop/ Bakers
24. Golfing Buddies
25. Law Enforcers
28. Social Organization Members
31. Parents of Child's Schoolmates
32. PR contacts
33. Auto Dealers/Service
34. Best Friend
35. Leads Clubs
36. Store Owners
37. Chamber of Commerce Members
39. Service Organization Members
40. Dry Cleaners
41. City/County Government
42. Health Clubs
43. Church Members
44. Hotel Concierge
45. Trade Organization
46. Kids Sports Coach
47. Investment Clubs
49. Alumni Clubs
50. Teammates Parents
people who already believe in you and your company, people who will
recommend you, refer to you and open doors for you can make the
difference between marginal performance and great success.
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