Turnkey Ideas To Get Your Marketing Into High Gear
by Alfred Lautenslager
that is going on in the world of terror through the mail, many
companies are very concerned about direct mail programs and how to get
their messages to their target markets. Envelopes have caused great
concern. Before this article and even more so now, postcard marketing
has proven to be very effective and now stated, safe. Not only that,
in today's business, doing things quicker, better and cheaper is
sometimes the key to survival. It is also the key to good management
and the key to successful businesses. All businesses love to succeed.
All businesses think they know what to do but when it comes to
marketing there is sometimes a lack of interest, a lack of direction
or a turnkey tool that allows business managers to create high powered
Postcard marketing addresses all of the above.
follows are a few postcard marketing ideas that will provide a
turn-key solution to kick your marketing into high gear. These are
only a few of the ideas that work. This is meant as a thought starter
but can be developed into a full blown marketing program. Marketing
with postcards is quick, easy and, as you will find, less expensive
than many of the traditional advertising, promotional and marketing
vehicles used today. In some cases it can supplement or even take the
place of some of the more popular on-line marketing.
are ideas presented here that will work for your business or
organization. There are ideas presented that won't necessarily work as
well as others. The benefit to this booklet is that there are many
ideas and many choices.
few. Focus your efforts. Test the vehicles and the audience. Re-use
what works and your marketing will be on its way to a whole new level
while at the same time giving you more time to focus on the things you
do best. Happy marketing!
Benefits of Postcard Marketing:
Least expensive marketing
Lower postage costs
of Mind Awareness
ideas for postcard marketing:
people to contact you by offering something for free: information,
gift, booklet, sample, consultation, etc.
Much like Internet auto-responders, send a series of postcards
outlining different features and benefits of your products and
Timing is everything in marketing. Mailing postcards on a consistent
basis, usually on the same day of the month, takes the guesswork out
of when you prospect will need you.
Reduced Price / Free Offer:
Entice customers and prospects with a 2 for 1 offer or percent off or
even something free, all with simple postcard messages. Use simple
graphics and short sentences for the most impact.
Create value opportunities for those that are already customers. Your
best prospect is a current customer. Offer something as a "thank you
for being a preferred customer," or some value for the purchase of
your higher margin products and services.
Introduce you, your company, your products or services to those that
are new to the area, the business, an organization or new to your
Reminders to Re-Order:
Customers like to "be taken care of." Letting customers know its time
to re-order something is a great service. "Did you know your are about
to run out of (your product here)? It's time to re-order according to
Invitation to Return:
Sometimes we lose customers. This happens because of various reasons.
It's ok to communicate via postcards, telling former customers that
you want them back. Start before you lose them and mention to them,
"We haven't seen you in a while."
In the world of Internet Marketing, traditional postcards are used
extensively. Sometimes it is just a matter of communicating a website,
"Visit us at
www.1-800-inkwell.com," or sometimes communicating the look of the
home page of a particular site. Use of traditional marketing is
widespread in the marketing of on-line businesses.
These are only a few ideas. As you can see postcard marketing can be
the basis for a company's total marketing program or just one more
part of a multi-faceted program.
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