Get Your Mail Piece Read
several simple ways to grab and retain your readers' attention and
make them interested in what you want them to read.
yourself in the reader's shoes. How do you read? Do you skim headlines
in the newspaper? Do you look at pictures first? Do graphics and
charts grab your eye first? Chances are all of the above you're your
interest and desire depending on the subject matter. In most business
communication, it is the headline that is read first and paid
attention to most. Headlines should inform, be short, be fun while at
the same time, they should be short enough to be memorable, and not
are many headline techniques including rhymes, alliteration, asking
obvious questions, twisting fact. Hopefully the title of this article
was at least part of the reason you decided to keep reading. Who wants
to read an article like this when even the title sounds uninteresting?
Actually anything that is catchy, funny, easy to read and remember is
good for headlines. Grabbing the reader's attention is paramount.
are many ways you can keep a readers attention once you grab it. You
can ask questions. Many times, even though we know the answer, asking
a question will put you in the readers spot. Asking the right question
will remind the reader of the potential problem that he/she has that
you are about to offer a solution for. If the reader reads the
question and says to himself, "Hey, that's me!" Then you're half way
home to keeping their interest and pursuing to the next level of
selling. Writing for your mail piece, regardless if it is a letter or
a postcard does not have to sound like a formal business thesis. You
can have fun with it; you can write it like you would say it. If it
sounds boring while you are writing it, chances are it will sound
boring when the reader is reading it. Writing like you would say it
makes it readable and easily understood by the reader, and many times
it sounds more interesting.
writing, stop every few minutes and read what you've written. Is it
easy to read, or do you have to stop and re-read parts of it? Do you
have commas in the natural breaking places? Are your readers going to
have to look up words as they go along? Most importantly, is your copy
boring? If you're having a hard time getting through what you've
written and enjoying it, chances are, so will your readers.
goal is to make an impact and create a name for yourself as a writer
or business person, there's no greater asset than engaging writing.
Attention-grabbing titles and informative, yet entertaining copy will
give your articles, stories, web copy, and other documents a much
greater chance of being widely read... and remembered.
second thing to consider is the piece itself. The closer you can make
your envelope, mailer or postcard look like personal correspondence or
correspondence that is personalized, the better. Everyone knows that
people sort their mail over the trashcan. You only have only a
split-second for them to decide if they'll open your letter, turn your
postcard over or read beyond the headlines, or not.
and Techniques on how to get your mail piece read:
it interesting to the reader, prospect or customer, not just
interesting for you
questions. If you can get the customer to say, "Hey, that's me,"
then you're half way there.
sure you offer information that can answer the question, " So What"
from the customer. What's in it for them?
People want it short, sweet and to the point. They don't care how
well you write, how many words you use or the extent of your
Benefits should precede features. Benefits sell.
Don't write in the form of a business document. That's boring,
stuffy and stale.
human. Write like you speak. When you write like you speak you are
more easily understood.
Don't forget that Call to Action: call now, send for more
information, visit our website, fax today, are just a few to
Incentives are good. Premium offerings are good.
Testimonials are powerful. Don't have any? Ask your customers for
them. Write them for your customers and ask them if that's what they
said about you, your company, your products or services.
your mail piece read is not difficult. You do not need a professional
writer to make impact. Follow a few of these simple rules and you're
on your way to grabbing many readers attention, and keeping it!
E-Mail the Author
Return to Free